Advertisements Are Shaping Our Society - 1255 Words

got a tattoo saying ‘Made in England’ above my foot to represent that, that I felt like a doll for so long.† Said Cara Delevingne, supermodel. Why is the model industry creating this idea that all females have to look like this ‘doll’ to be beautiful? Society has moulded the ‘ideal’ body image to an unattainable goal fashioned by the criteria established through advertising. Advertisements are enforcing the standards of beauty to encourage our youths to believe and aspire to become this contemporary based view of what beautiful is. This is supported by 45% of women and 23% of men in the healthy weight range think they are overweight and 20% of women who are underweight think they are overweight. (Butterfly, FED) So why do we have such false perceptions of what should be? Advertisements are shaping our society into believing that to become beautiful you must mimic the models depicted in adverts. Advertisers have been using masculinity and femininity to sell since the early 1900’s and it doesn’t seem to be slowing down. This is a controversial topic and has been heavily discussed within recent years. Commercials such as ‘LG Kompressor Plus Supermodel Commercial’, paints an image into female’s minds saying you have to be the symbol of perfection to be beautiful. By using the seductive, blonde, tall, fit model in a sense of her achieving her dreams to be on a photo shoot proves that to be in this business you need to obtain these specific traits. Although at theShow MoreRelatedAdvertisements Are Shaping Our Society1253 Words   |  6 Pageslong.† Said Cara Delevingne, supermodel. Why is the model industry, creating this idea that all females have to look like this ‘doll’ to be beautiful? Society has moulded the ‘ideal’ body image to an unattainable goal fashioned by the criteria established through advertising. Advertisements are enforcing the standards of beauty to encourage our youth to believe and aspire to become this contemporary based view of what beautiful is. This is supported by 45% of women and 23% of men in the healthyRead MoreAdvertisements Are Shaping Our Society1254 Words   |  6 Pageslong.† Said Cara Delevingne, supermodel. Why is the model industry, creating this idea that all females have to look like this ‘doll’ to be beautiful? Society has moulded the ‘ideal’ body image to an unattainable goal fashioned by the criteria established through advertising. Advertisements are enforcing the standards of beauty to encourage our youth to believe and aspire to become this contemporary based view of what beautiful is. This is supported by 45% of women and 23% of men in the healthyRead MoreBrainwashing Youth : How Advertising Influences Children On Gender Images1496 Words   |  6 PagesYouth: How Advertising Influences Children on Gender Images For advertising companies, the topic of advertising to children is one that is very controversial and could lead to a lot of debate on whether it is even ethical to do so. None the less advertisements continue to be aired and targeted towards a particularly vulnerable group: children. At a young age it is a critical time for children. They are not only developing their mental and physical capabilities, but they are also developing their outlookRead MoreEssay on Who Am I?825 Words   |  4 PagesMontaigne attempts to discover himself by laying forth his reactions and ideas concerning various life experiences and subjects. In doing so, he is able to determine just how much of his â€Å"character† was a result of nature, and how much was a byproduct of society. So, using Montaigne’s idea of self-examination, is it really possible to truly know who we are? How might we go about figuring it out? And what is it that truly shapes us today? People define themselves in many different ways: I am (my name), IRead MoreBeauty And The Beast Of Advertisement1542 Words   |  7 Pagespart of the women identity and is shaping the female gender in ways individuals can’t differentiate. The destruction of the female character has been silently shaped by men’s desires and the diminishing view of the female character. Marilyn Frye and Jean Kilbourne, two American feminists, both focused their attention on the female role in today’s modern society. While Frye in her article â€Å"Oppression† revolts for the female oppression, their diminished role in society, and the bars silently createdRead MoreSupporting Business Documents : How Accurate And Complete They Are For Existing Users1397 Words   |  6 Pagesdisadvantages in terms of the cost, time, response rate and the type of information that can be collected. Requirement to specify the Target Audience By identifying the target audience, it facilitates in maintaining a consistent understanding of our various target audience groups. This also aids the ways that the data we gather about the groups that we are targeting can be put in a proper context, be understood, and be remembered in coherent stories or metaphor. Access appropriate population: ToRead MoreThe Harmful Effects of Advertising on Society982 Words   |  4 PagesIn today’s society many people see advertising as harmful in many different ways. With today’s society image is everything, and advertising uses this to their advantage. Advertising uses this as a way to make insecure people buy products they do not need. Many advertisements that are seen today on television, billboards, newspaper, and magazines are indeed harmful to our eyes and brain. Many of them make people feel like crap, that you dont have this car or that house or that body. Advertising isRead MoreT he Importance Of Childhood Obesity894 Words   |  4 Pagesfrequency of unhealthy foods and beverages advertisements to children (Hawkes Harris, 2011, as cited in Hypertension Advisory Committee, 2013, p. 8). With this information, Canada’s current system of regulation fails to protect children from the toxic information broadcasted, which may contribute to the rising rates of childhood obesity. As suggested by Scully, Dixon and Wakefield (2009), increased exposure to food advertising may be associated with shaping food choices, beliefs, and purchase requestsRead MoreVisual images Reinforce Traditional Gender and Sexuality Stereotypes948 Words   |  4 Pagesmanifestation of the masculine and feminine miens. An examination of print media advertisements highlights the social and cultural ideologies associated with traditional gender roles that are expected and imposed on by society. â€Å"Advertisements are deeply woven into the fabric of Western Culture, drawing on and reinforcing commonly held perceptions and beliefs† of gender and sexuality stereotypes. They have a strong role in shaping society by reflecting, reinforcing and perpetuating traditional societal valuesRead MoreWomen And Women s Advertising962 Words   |  4 Pages On a daily basis, the average person in the United States is exposed to roughly 3,000 different advertisements that contribute to shaping our society’s ‘ideal’ image of each gender (Baker 13). These images and texts typically represent and reinforce a fabrication of gender roles, expectations, and stereotypes. Examining and understanding the different portrayals of men and women in the advertisement industry is vital because we becoming so highly influenced by these unrealistic, fantasy-type images

Iroquois Culture Essay - 854 Words

Iroquois Culture In order to fully understand and appreciate a culture different from one’s own, one must first have a grasp on ethnocentrism and how it can change thoughts and viewpoints. Ethnocentrism is a term used when someone is judging a culture’s ethics or way of life based upon his or her own belief structure or cultural values. Granted, being ethnocentric is not necessarily something to be ashamed of; everyone does it as a part of human nature. What one must realize, however, is that it can change one’s viewpoint to the point where another culture’s practices may seem barbaric. Ethnocentrism cannot be avoided. One simply must be aware that it happens and reflect upon it when it does occur. A few other problem areas†¦show more content†¦The Iroquois culture and the corresponding timeline can be crudely divided into two periods: life before contact with European settlers, and life after contact. The term â€Å"crudely† is used because blame for events that occur is not to be placed on the settlers. This division is also made because life for the Iroquois changed drastically after European contact. Iroquois nations found themselves competing for the goods the settlers offered. The settlers also brought with them diseases that the Iroquois had never been exposed to. Consequently, many nations suffered enormous losses simply because their bodies did not have immunity to these new diseases. One could say the Iroquois were enlightened by this new interaction with the settlers, but at what cost? In some Iroquois villages, nearly half the population was lost to disease. Much of what the settlers had to offer the Iroquois were merely luxuries. They had survived for centuries without them. The Iroquois were never a particularly peaceful culture from the settler’s standpoint. The settlers defined peace as an absence of war, while the Iroquois believed war was needed as a way to keep peace. The government structure served more as a guideline than law. It was not an alliance between the cultures. Many small battles arose, mostly vengeful acts. The Iroquois firmly believed no death was accidental;Show MoreRelatedEssay about The Iroquois 964 Words   |  4 PagesThe Iroquois Native Americans were the first people to live in America before any other man came. It is believed that the Native Americans came from Asia way back during the Ice Age through a land bridge of the Bering Strait. When the Europeans first set foot on America, there were about 10 million Native AmericansRead MoreIroquois : Native Life, Assimilation, And War1554 Words   |  7 PagesIroquois: Native Life, Assimilation, and War The Iroquois nations, one of the oldest and most prestigious tribes in the history of all Native Americans. In this paper I will be showing why the Iroquois ended up siding with the English through the French and Indian, and Revolutionary wars through factors of colonization. I will also be showing some features of their culture, considering the iroquois are not well known in the western United States, and discussing the fall of the once great tribes.Read MoreThe Native American Iroquois Communities Essay1619 Words   |  7 PagesAmerican Iroquois communities. Students will learn about the interactions of Native Americans within their communities, other tribes, and the European colonists. This is important for students to learn because Native Americans were the first inhabitants of the region we now call New York State. This is relevant to the students because they now live in a region that centuries ago Native Americans called their home. For this unit, students will learn to embra ce diversity and other cultures. They willRead MoreFeminism And Patriarchy : The Issue Of Women1126 Words   |  5 Pagesthat are not corrupted by the patriarchy of western cultures. The Indigenous Women stay true to the beliefs their cultures have held for centuries, and as a result are very successful in helping the movement of Women’s rights and equality. Native American democracy and its similarities to the United States Government was a topic that we’ve talked about during this past quarter. The text, Native American Voices: A Reader, informs us about the Iroquois Confederation. In a time of war and violence a PeacemakerRead MoreThe Iroquois Creation Myth1190 Words   |  5 Pagestell stories of the creation of earth that explain how they came to be before the Europeans entered North America. Creation myths vary among all cultures; however, they all have one thing in common; heaven and earth. One of the most popular creation myths was the Iroquois creation myth. The Iroquois or Haudenosaunee meaning â€Å"People of the Longhouse† (Iroquois Indian Museum, n.d.) consists of six Indian nations that include the Mohawk, Oneida, Onondaga, Cayuga, Seneca, and Tuscarora tribes. In the beginningRead MoreBlackrobe Movie Review Essay1043 Words   |  5 Pagesto look at the relationships between the two vastly different culture s and how they are represented. To a lesser extent it is important to look at the different Aboriginal tribes and how they not only interact with themselves, but with the French and Jesuits as well. The portrayal of the Europeans in the feature film ‘Black Robe was one of social superiority in relation to the Aboriginal tribes, specifically the Algonquin and Iroquois and to a lesser extent the Huron. This does not, however, qualifyRead MoreMyth Analysis : The Iroquois Creation Myth1288 Words   |  6 PagesMyth Analysis In the Iroquois creation myth, Sky Woman understood that she was pregnant with twins and was pushed by her husband into the Earth’s waters below the above world. Little Toad was able to bring up mud to spread on Big Turtle’s back, and it grew to become the size of North America where Sky Woman created the Iroquois world. Her children, Sapling and Flint, were important in creating the details of the land such as rivers, fish, plants, and even the seasons. The Sky People, Demi-godsRead MoreOrenda Essay1132 Words   |  5 Pageslove to steal. You won’t even know what you’re missing until it’s too late† (Boyden 26). This warning foreshadows the ending of the book where the Huron had no choice but watch the destruction of their community along with their people and their culture. The decision to keep Crow in spite of the bad feeling that it brings Gosling as well as the obliviousness of the Hurons to Crow’s powers marks the beginning of colonization that eventually wipes out their identity. Second, the introduction of moreRead MoreBlack Robe Historical Analysis2122 Words   |  9 Pagestortured by an Iroquois tribe. Eventually, Father La Forgue escapes the Iroquois encampment and makes it to the Huron mission. There, at the request of the Hurons, he baptizes both their sick and healthy tribe members and vows to remain with them for the rest of his life. An epilogue title reveals that fifteen years after this vow, the Iroquois obliterate the converted Huron tribe and the Jesuits close the mission and return to Quebec. In the film Black Robe, the Algonquian, Iroquois and Huron NativeRead MoreThe United States And The Native Americans Essay1594 Words   |  7 Pagesweren’t the savages the U.S. claimed them to be. In fact, the Iroquois Confederacy was the main influence of the U.S Constitution. This paper will discuss the differences as well as the similarities, which are thought to be controversial, between these two historical documents. The difference between the two groups has been very apparent for the hundreds of years they cohabited. For the Native Americans everything about the American culture clashed greatly with their own beliefs and systems within their

essFew Examples of About Myself - 2584 Words

Few Examples of About Myself Hi, Good morning. Its my pleasure to introduce myself in front of you. My name is Kshitij Totare, I am 22 years old. Nanded is my home district but currently I am living at Mumbai. I am working at RBI-PDC as System Admin since 15th may 2013. We are four members in family my mother is a teacher, my father has passed away on 2003. And my younger brother and elder sister completed with their education profile. I have attended Modern college where I majored in IT field last year. My hobbies are playing computer games, listening music. My strength is self motivated and to motivate others, quickly adapt in new environment, hard worker. My weakness is quick trust on others, focus on one thing till not†¦show more content†¦I learnt many organisational attribute and behavior. I did my B-Tech in sri Siddhartha institute of technology with a stream of information science and engineering which is located at tumkur and I have good academic record. My short term goal is to get in to your company like yours and long term goals is to enhance my skill honed so for there by promoting growth and development of an organisation. Coming to my family background in my home consists of four member. My father is a former. My mother is a home wife and I have elder brother he is having own medical store in e-city Bangalore and finally me am staying with us, I have good at C C++, and Microsoft active directory. I have participated in campus connect program conducted by infosys in our college campus. And also participated in technoda project competition held in our college campus, My strengths are am optimistic person and sincere, punctual, hard worker and ready to work in group. And once again thank you to all. First of all, I would like to thanks for giving me opportunity to introduce myself in front of you. My name is Bipin singh from bokaro jharkhand. About my qualification: I am pursing bachelor of technology degree from LPU punjab. I have done my intermediate from jharkhand board and matriculation from navodaya vidyalya siwan, bihar. In all these standards I have secure first class result. About my family my father is businessman and my mother is homemaker. I am two brother and one

Child Development Essay - 1024 Words

Vygotsky sociocultural theory of child development has direct application towards the experiences of children in classroom settings (Berk, 2008). Vygotsky’s theory was that all people in a child’s environment were important to a child’s growth, which would apply directly to classroom settings. In 1945, Rene Spitz wrote concerning the high death of infants under one-year-of-age who resided in institutions (Spitz, 1945). Spitz noted that the reason for the high death rate was a lack of stimulation and not disease along with the absence of the mothers. The work of Spitz and other researchers supports Vygotsky’s ideas that a child is not only a product of their cultural environment, but also affects their environment (Berk, 2008).†¦show more content†¦He was fifteen and his friend Johnny who was thirteen, was having trouble with a broad area of academic performance. Mr. Parashont helped his friend master some math basics. This newfound expertise , however minute it might seem to observers, was enough to give his Johnny pride and confidence so that Johnny was then able to overcome his other academic challenges one-by-one. Gordon and Browne (2010) and Berk (2000) discuss the effectiveness of similar scenarios in the classroom. They referred to the process as â€Å"cooperative learning, in which small groups of peers at varying levels of competence work toward a common goal, [that] also fosters more advanced thinking† (p. 123). The increased competence also fosters pride that then serves to energize children and the adults with whom they work. Cognitive, social, and cultural interaction provides a foundation upon which children build. In doing so, children gain freedom to grow further and expand the limits of their environments (Vygotsky Stone, 2005). This growth becomes contagious for students of all ages and abilities (Gordon Browne, 2010).. Vygotsky felt that through positive interactions children would be stimulated and enjoy positive cognitive, emotional, and cultural development. The results of the landmark study Spitz published in 1945 were amongst the first proof of just how much human life and growth relied on interactions with othersShow MoreRelatedThe Development Of Child Development1986 Words   |  8 PagesAs children grow older they go through a process known as child development which is defined as the discipline dedicated to the understanding of all characteristics of human development from birth to adolescence. I reflected on each of the eight chapters that we covered in class and will use that information to apply it to my neighbor Sebastian. Sebastian is a 7 year old child who lives next door to me and I have taken care of him since he was four months old. I have had the opportunity to applyRead MorePhysical development of a child759 Words   |  4 Pagesï » ¿According to John Santrock, Development can be defines as a pattern of change that begins at conception and continues throughout the human s life, while the Oxford school dictionary defines Physical as having to do with the body rather than the mind. This article I examined written by Alex Brooks with further clarification from John Santrock, Brooks believe that person s view of physical development is more than just hitting the right percentiles on a height chart. He believes that withRead MoreStages of Child Development804 Words   |  4 Pagesgenerations yes, but also to aid in the development of the student in all aspects. Some students have a harder time developing the whole person, meaning that they have a harder time developing the physical, cognitive, and emotional-social parts of themselves all at the same time and pace. A student observation of a typical 2nd grade classroom was completed and one child stood out among the rest in his setting in both of their characteristics and stages of development. In order to protect the rights ofRead MoreChild Development Paper : Infant Development1257 Words   |  6 Pages Infant Development Paper Denicia Bowers OTA 1002 Human Occupation Through the Life Span Summer 2017 Infant Development Paper Infants go through different developmental stages. It is a part of the human life cycle. The beginning stages of an infant’s life is the most developing (Payne Issacs, 2012). One of the stages that infant go through is the Late Infancy Stage. During the Late Infancy Stage, infants between 7-9 months reach many different milestones. As the infant grows and becomes awareRead MoreChild Development Essay1163 Words   |  5 Pagesthe hope to address all barriers so that the individual can have a healthy, â€Å"normal† life. As the individual approaches school age, the student can enroll in the FCBDD Early Childhood Education and Family Center. FCBDD supports and hosts the Child Development Council of Franklin County Head Start programs at Early Childhood and the Northeast Center. These pre-school programs assist the participants in gaining/developing skills that will allow them to be mainstreamed in their school. Other partnersRead MoreThe Theories Of Child Development2240 Words   |  9 Pagestheories of child development and discuss the main principles across all area of development. The assignment will also evaluate an observation conducted on a child and link their behaviour to relevant child development theories. The assignment will firstly highlight some child development theories from behaviourists such as Bandura, humanists such as Maslow and constructivists such as Piaget. Secondly the child’s observation will be discussed and evaluated here relevant link to development theoriesRead MoreEarly Childhood And Child Development928 Words   |  4 Pageswell nurtured can live well and be sociable. Early childhood is the most rapid period of development in a human life. A child creates their own sense of identity. Indeed, it is important for a child to have a sense of identity. Although individual children develop at their pace, all children progress through an identifiable sequenc e of physical, cognitive, and emotional growth and change. The early child development approach is based on that children respond best when caregivers use specific techniquesRead MoreChild Development : A Continuous Process Essay973 Words   |  4 PagesIntroduction Child development is a continuous process where the physical, emotional and mental aspects of advance to complex form enhancing its brain, behavioral and body abilities (Montessori Center International, 2013, p. 4). Specifically, aspects of a child’s development are; physical that involves development of skills; intellectual deals with memory and ability to solve problems. Language development involves enhancing ability to communicate with others; emotional development is the expressionRead MoreThe Child Development Is Defined By The Important Concepts Of A Child1903 Words   |  8 PagesChild Development is defined by the important concepts which change from before the child is born to when the child becomes an adolescent. The development of a child is a very important concept in life. A women dreams of the day she will have a baby and start a family with the love of her life. There are many concepts and many different factors which come into having a baby. Early child D evelopment is a complicated subject that involves, how teratogens affect a new born, how a maternal age can affectRead MoreChild Development and Learning Focusing on Language Development1975 Words   |  8 PagesChild development and learning focusing on language development This essay is about a child’s development and learning, focusing primarily on language development. It will describe the main stages of developmental milestones and the key concepts involved for children to develop their language skills, discussing language acquisition and social learning theory. The essay will also look into the key theorists involved in language development, primarily Vygotsky and Chomsky, and how these theories

India shine Free Essays

As the first reports started to trickle in, the apprehensions of the party workers at 7 RCA and Congress WHQL began to crystallize to gloom. The early trends seemed to be daunting and slowly yet steadily the buildup towards the ultimate result was emerging. Beyond doubt the flow was In favor of Brutally Kanata Party (BGP), the major opposition party. We will write a custom essay sample on India shine or any similar topic only for you Order Now By the end of the day†¦ The Congress was truly humbled with an abysmally low tally†¦ 44 seats, the lowest ever in the electoral history since independence. For the first time in two decades BGP emerged on its own as the arrest single party. Backdrop Introspection The result had its impact, at the Congress Parliamentary Board Meeting, the next day. Party President Mrs.. Sonic Gandhi and the Vice President Mr.. Rural Gandhi offered to resign. In an expected twist to the tale, their resignations were not accepted and the party decided to take collective responsibility. There were many issues to focus and It was quite unclear as to how the grand old party would seek to address these. For two successive terms, the party governed at centre along with Its coalition partners. 2004 elections sprang a definite surprise. The BGP government was on an upswing, the campaign was highly Innovative, the economy In good nick with growth rate around 9. 5% and the image of Its leader Mr.. ABA Payees was most respected. The party perceived itself to be in the driving seat and its campaign â€Å"India Shining† was expected to hit off well with the electorate. In spite of strong economic indicators, fairly good record of governance, general sense of well being and all the predictions of re-election, the BGP were stunned. The congress campaign negated the best of Bops claims thus enabling them to take the lead in forming the government. An intrepid and a politically innovative advertisement blitz failed to impress. The most unexpected happened and Congress secured its victory. The first five years I. E. 2004-2009, were conservative yet relatively non controversial. The symptoms of decline began to emerge. The economy was showing signs of recession, growth rate was on the slump, global economic conditions started to show challenging signs yet the congress managed to pull off In 2009 to get re-elected to form a coalition government again. Things began to change†¦ Emboldened by its re-election and the arty started to influence policies and decisions resulting in an indifferent state of governance, conflicts, dilution of control, ineffective monitoring. Ministries began to exert themselves and more or less operated with impunity and became non responsive to PM; abundance of corrupt practices and scandals broke out, economy began to decline with high inflation, price rise, unemployment, dropping investments, growing incidents of violence against women, Look pal agitation etc which put a great deal of pressure. The PM to large extent restricted his operations to his domain and as not seen exerting himself to bring the administration under his control. Coupled with this was the most Ineffective approach towards media and interaction on media which left the party scuttling for cover on many occasions. There emerged a general sense of strolls and stagnant state of affairs which was becoming a common overlook a large number of them. For the elections 2014, the focus of the party remained on personality I. E. BGP preliminaries candidate and the issue of secularism. The emergence of PAP and its impact was sidelined and many issues relevant to the runner context of elections were not taken into cognizance. The approach was quite ambivalent and ambiguous. The net result was a mixed message to the electorate looking for answers to questions which remained unanswered. Campaign Challenges : BGP By 2011, the BGP apparently began its preparations to target the 2014 elections. The party began its preparation with a focus on identifying the correct strategy. Having faced the double defeat in 2004 and 2009, it realized that success is possible if the party is able to project its image and be identified as a national alternative. In order to do so, it had to set itself on important issues namely Personality, Platform, Plank, Diversity, Demography and Development. By default, the PUP lead government seemed to pave way for crystallization of BGP campaign strategy by series of actions and inactions. As a first step, the BGP began the exercise of identifying a candidate suitable for spearheading the campaign. After a series of up’s and town’s, the party was able to narrow down to the CM of Gujarat, Mr.. Neared Mood. The choice was fraught with controversy as many including leading political analysts felt that this old endanger the Bops chances. Even within the party there was a dissent from senior leaders like ELK Divan, Cushman Swarms etc. The other national parties seemed to rejoice as they felt it was a trap BGP had set for itself and the choice would undo their chances. By 2013, the official declaration took place and Mood was anointed the PM candidate, the face of BGP for the 2014 elections. While the choice of Mood was becoming a controversy, the approach towards elections was to be aligned. The reach out was tremendous, the political alliances were challenging, the geographical ileitis were imposing, the regional heavy weights were difficult to rope in, Mood as a choice was also alienating some erstwhile partners like JDK(U). The party had to identify themes and means to reach out to the target population and make a convincing pitch. The environment had undergone an extensive technology makeover since 2004. The decade has brought in changes in perception as regards elections, greater apolitical pro activity and dependence on reliable and fast communications. The demography too has undergone a rapid change; there was a growing sense of discontent on account of various factors effecting the society, economy and evildoer. Moreover, issues like unrest due to nationalism, cross border tensions, reactive neighborhood etc also tended to make the Job of convincing electorate that much more difficult. Though the national situation on multiple fronts was grim, the fact that such a situation was a hidden opportunity or not was truly debatable. There were challenges in abundance and the choices were limited by time. The objective was to conceive and present a campaign which appeals to all sections simultaneously and converts the message to conviction and thereafter to action in terms of vote. Starting a campaign too early would be self defeating (2004 stands testimony for that) and too late would be ineffective or defensive (2009 a possible example). The question of when, where, how and who? For an effective campaign message and medium were to be identified and reinforced convincingly as a national alternative. Bops approach towards 2014 was characterized by structured planning and focused execution. It SE about the Job in a clinical manner with pre defined objectives to achieve. The campaign activity was set in motion by basic reorganization of the party dare, revamp election of national executive, short listing prospective Prime Ministerial candidate, identifying issues relevant for campaign, projecting party agenda through articulate spokespersons, adopting multiple media options to leverage reach communicate were part of numerous hurdles that needed to be considered. The national demography has undergone a substantial change and the increased awareness would also need specific attention. The climate across the country appears to have undergone a change with people across the cross section of society evincing a new found interest in elections. The youth and the educated middle and the upper middle class known for its disregard towards participation in elections appeared reengineering. A conservative estimate put the number of youth vote bank across the country was at 100 million. A substantial chunk of this needed to be harnessed and it was also essential for the party to enhance its vote share across the country. The party needed to correctly identify the challenges of multiple segments divided by diverse parameters such as culture, language, education, age, economic status, religion. Large number of local issues were taking precedence over sectional issues which diluted the party’s influence visa–visa the regional players. The campaign called for deliberate action plan with defined objectives and with red flags across the time span to accelerate/ decelerate the campaign. The party decided to go all out leveraging the best of technical brains. A multi-tiered campaign was to be conducted with the objective of targeting and winning over the circumspect population in its favor.. The impact was like a corporate entity trying to rebind itself with a new product launch. There was branding, there was product development, here was segment specific media strategy and there was people to people contact. As the stage was set, the BGP was in top gear with the assemble results in northern states showing a thundering favor towards BGP. The time of opportune but the choices were different and difficult. Any misalignment would prove costly. The Aftermath The campaign was highly intense. Both the national parties pitched in all the resources. It was a no holds bar election with reputations at stake. The results were historic. An outright majority for BGP and an irrevocable domination of the Look Saba long with its allies. The congress and the PUP stood decimated. The results were a surprise beyond all the expectations of all political parties, experts and election surveys. What went right for BGP and why? What factors in this election are lessons for use of effective advertising and media promotion? How did Congress â€Å"Fail to sense the pulse†? What went wrong with experts and pollsters who could not identify the mood? Did â€Å"Personality, Platform, Plank, Diversity, Demography and Development† influence the advertising and media choices and if so how? How to cite India shine, Papers

Women in the Middle East free essay sample

This paper examines the history of women and their treatment in the Middle Eastern societies. This essay discusses the history of women in the Middle East. The author examines this from the rise and fall of pre-Islamic matriarchal society, and concentrates on the status and role of women through the birth of Islam to the Umayyad and Abbasid Empires. From the paper: Women were considered of equal, if not higher status than men in many pre-Islamic societies, they were matriarchal. Catal Huyuk, a Neolithic settlement from around 6000 B.C.E. is one example of a culture where there is strong evidence showing that women were of such status. Leila Ahmed also claims that studies of the region have showed that ?Supremacy of a goddess figure and elevated status of women were the rule rather than the exception According to Ahmed, ruins were found to have women in the larger burial platforms, and paintings and decorations mostly consisted of female figures. We will write a custom essay sample on Women in the Middle East or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page